It’s a paradox many new business owners face: Occur are supposed to start building your email address list before you launch, but how do you attract leads to something that isn’t going to exist, even online, nevertheless?
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You’re saying, “Hey, sign up for my thing. My partner and I swear it will be a specific thing! “
What if I said the shaving brand Harry’s gathered 100 000 e-mail addresses before its product or service was even ready for selling? I’ll explain how they made it happen below, but that’s just one case study of many that demonstrate several ways to do marketing with email without even a website-if. You will get creative.
So if you’re thinking about building an email list without a website, below I pack five tactics you can try.
one Host a Giveaway
Gifts are a great place to start if you need rapid list growth. They work effectively for a few reasons:
You can offer you something before your system is ready; people love free-of-charge stuff.
The deadline-driven characteristics of giveaways lend a feeling of urgency to your campaign.
Should you partner with influencers or other businesses, you can skyrocket the particular virality of a giveaway.
You can leverage partners’ products as prizes even when your product isn’t all set yet.
Even now, don’t believe this stuff works? Rafflecopter grew its email collection from zero to 30 000 using its gift software. Travel blog Who all Needs Maps doubled its email list in 1 week without spending a dime by joining brands to recruit the giveaway prizes. Foundr landed 13 603 email address signups ten times by holding a competition.
Looking for a Giveaway Prize When You Don’t have a Product
You’d be surprised how many businesses would be willing to give their products as prizes for one giveaway. You have to ask yourself, “What’s in it for them? ”
Frequently, if you can prove to them that a giveaway will have an impressive arrival (by sharing your current email address list size or web 2 . 0 followings, for example), you can obtain sponsors onboard.
But if you are reading this post, you probably don’t have a massive reach yet. Consequently, another tactic is to share the email addresses you gather from the giveaway with the sponsoring business. If you do this precisely, include in your special offer terms and conditions that you will share participants’ information with third parties.
Here is how Mariah Coz, regarding Femtrepreneur, did it. After the lady launched her giveaway and gathered a new email, she kept the special offer list separate from the woman’s main index. Because the woman’s target audience was business owners considering webinars, the first email on her new list of giveaway clients had a strong call to action to be able to unsubscribe if they weren’t considering getting more emails about seminars on the web.
After that, those who stuck with your girlfriend list received three considerably more emails that were part of the established sequence promoting her on the net course on how to use internet seminars in your business. You can acquire her exact post-giveaway email address sequence templates here.
The best way to Host a Giveaway After you Don’t Have a Website
Even if you don’t have a website, you can host a new giveaway entry form by making use of these sites:
They’ll often host the giveaway on their platform, providing you a link to share and embed elsewhere.
The great thing about employing giveaways to grow your email address list is that people like free stuff. But the undesirable thing about using freebies to develop your email checklist is that… people love free-of-charge stuff.
That means you’re likely to attract many people who subscribed because they wanted to earn the prize. That’s great. All that means is you must filter out those who aren’t interested in your business.
2 . Produce a Simple ‘Coming Soon’ Internet site
While building, an entire website for your business takes time, which means you can’t put up a specific landing page now that gathers e-mail addresses before launch.
Bear in mind our friends at Harry’s. The particular shaving brand launched in March 2013 to 100 000 email clients. Co-founder Jeff Raider reduces how they did it on the Claire Ferriss blog.
In short, Harry’s created a two-page “microsite” with the elements:
A splash website that said “Harry’s is coming” and asked for an email handle so subscribers could be the initial to know
The second page had a referral incentives program. It contained a new shareable link, and the considerably more people they got to sign up to, the bigger the prize often the entrant earned.
Raider would not mention paid advertising about their pre-launch microsite, so it will sound like the pure virality with the referral rewards program manufactured word-of-mouth marketing their best close friend for this pre-launch phase.
How can you do something similar to what exactly Harry did?
Step 1: Choose the landing page tool.
Tools including Leadpages and Instapage assist you in quickly putting up a simple one-page site to capture email addresses without any technical know-how.
how to develop an email list without a web page example from Leadpages
Step: Pick an email marketing provider.
Some options include:
Because it’s getting back to 2 000 members, I recommend starting with MailChimp.
Step: Integrate your email marketing provider with your landing page.
Now, you only need to link your e-mail marketing service to your landing page. Figure out how to do that, and often search the helpdesk of your chosen website tool. Here’s a guide method link Leadpages with MailChimp.
Step 3. 1 (Optional): Increase referral capability.
To improve your list’s growth significantly, building some virality as part of your landing page is good. One way to achieve this is usually to make a referral program strictly where subscribers are rewarded intended for referring other subscribers.
At this point, Harry did this in a fashion that required technical knowledge. If you do that, you can take advantage of their pre-launch campaign page codes in this post. If you don’t have a creator to help you, there’s an easier way. You need to use KickoffLabs AnyForm integration to provide a viral boost using referral tracking to Leadpages or Instapage.
Step 4: Tell your friends, family, and organization connections.
To boost your marketing campaign, personally mail your friends and family and ask them to talk about it. And if you have connections in the industry, email them way too. This was a big part of the good results that Harry experienced. Need not shy. You have a start off somewhere.
The Easiest Way to Set Up a simple Email Opt-In Landing Page
At this point, if the above steps were a bit too much for you to take care of right now, there is a much more accessible, more affordable, and faster way to establish an email opt-in landing page: your email marketing service.
If you select MailChimp or Aweber, each comes with built-in getting pages. These won’t be customizable and won’t be able to handle referral programs. However, they do the job if you need a location to send people to sign up for your email list.
Here’s what seems as though within MailChimp. You visit Lists > Sign-up forms:
Use MailChimp to create an email list without a website
Then, select Form Contractor, and you’ll be able to customize the signup form that produces a unique URL for you to use:
If word-of-mouth marketing doesn’t work, consider investing in Facebook advertisements and other social media sites to drive visitors to your landing page.
Scott Tais is the CEO of a nearby marketing firm and enjoys learning everything about SEARCH ENGINE OPTIMIZATION and Local Marketing.