Marketing Management – How to Effectively Manage Your Marketing Efforts


Creating an effective marketing management strategy can help you to improve your sales. There are various factors you should consider when deciding on the right marketing strategy for your business. These include pricing, advertising, positioning, and evaluation.


Using the right pricing strategy is a crucial part of your marketing management plan. Pricing can be a powerful driver of profitability. But, there are several things you should consider before you make your final decision.

In order to set the right price, you need to determine what the product is worth. In addition, you need to calculate how much profit you want to make.

Setting the price too high or too low can cause major problems for your business. Whether you are a small business or a larger firm, you need to decide on the right price to attract customers and make sales.

Setting a price that exceeds the market value of your product can hurt your profits. While pricing is an important component of your marketing mix, you should also consider the importance of your message and placement.


Almost every organization has to engage in some form of promotion. Promotion is a form of marketing management that involves persuasion and information. Promotional efforts can be used to attract new customers, increase sales and improve brand image.

In marketing management, promotion is one of the most important functions of a marketing program. Promotional efforts can also be used to develop a brand image, change public opinion and raise awareness about a specific issue.

Promotional mix refers to a combination of various forms of promotion. It is important for a marketing manager to choose the appropriate mix for each stage of the marketing program.

The promotional mix should be selected based on the business environment, the objectives of the promotion program, and the jobs assigned to the promotion department. For example, a new company may need to establish its identity. This may involve hiring high-profile celebrities to be spokespersons for the company’s products.


Increasingly, clients have requested integrated communications solutions. Advertising is one of the key elements of integrated media strategies. Advertising management involves many aspects, including media selection, scheduling, appearance, and media evaluation.

Advertising is defined as the use of communication to persuade potential buyers to buy a product or service. Advertising is normally sponsored by an identified sponsor. However, advertising may also be non-personal, such as through newspaper or TV ads.

Traditionally, advertising has been viewed as an art, rather than a science. However, it has become almost a branch of showbiz. A number of studies have suggested that consumers engage with advertising on a number of levels.

Advertising is often seen as a controversial topic. In some instances, advertisements are not well thought out or tasteful. For example, the UK Sunday Times recently reported on alcohol lads’ ads. However, advertising has been a vital tool in the modern era, as it is used by businesses to persuade consumers to purchase their products or services.

Positioning in the target customer’s mind

Identifying how a company positions itself in the minds of its target customers is a vital part of marketing. Positioning is the process of defining key features of a product or service, defining the messages that should be conveyed to potential customers, and explaining why an offering is specifically relevant to a particular group of users. It is not a physical action but a set of tools and processes.

Positioning in the minds of customers is based on relationships that develop between the company and the consumer. These relationships are based on the customers’ opinions of the company and its products, and they influence the customer’s decisions. The positioning also involves the company’s structure and its relationship to other marketing strategies. Using positioning effectively can increase the customer’s perception of the company and its products.


Performing an evaluation in marketing management is a great way to determine how effective your marketing strategy is. The evaluation will help you to determine how well your marketing efforts have performed and to identify any weaknesses or strengths that you may have overlooked.

An evaluation in marketing management will also help you to identify the best distribution channel for your business. You will need to choose a distribution channel based on a number of factors, such as the price of your product, its characteristics, and the cost of its distribution. A good distribution channel will make it easier for your customers to access your goods and services. You should also consider the availability of intermediaries.

It’s important to note that a good market analysis is essential to obtaining a business loan. Performing a market evaluation can save you a lot of money and time.