7 Ways to Use Videos on Instagram to Increase Engagement


Social media has become essential to a successful marketing plan in the digital age. Social media sites like Facebook, Instagram, and Twitter allow firms to exhibit their products. These sites are free to use, and you may interact with a broader audience simultaneously. You don’t have to spend a fortune developing a marketing strategy that involves social media videos. Whether you own a small or large company, it’s time to take social media marketing seriously. How to buy Instagram followers Australia.

According to Lyfe marketing statistics, mobile phones are used to access 93 percent of Twitter videos. In the previous three years, views of branded video content on YouTube have more than doubled. Furthermore, Facebook live videos receive ten times the number of comments as regular videos.

These figures indicate that video material is popular on social media platforms. This is because millennials are more likely to connect with videos on social media. According to the Web Marketing Video Council, more than 60% of firms actively use social media videos for promotion. As a result, your competitors are also utilizing the potential of social media video to grow their consumer base.

Instagram is a solid social networking tool for sharing photographs and videos online. Since its inception, Techcrunch has been tracking Instagram trends. According to their research, Instagram surpassed 1 billion monthly active users in 2018. Furthermore, Instagram is growing at the fastest rate of any social media site, at a rate of 5% per quarter. As a result, Instagram should be your first port of call for showcasing your brand’s products and services. This post will walk you through strategies for using Instagram videos to engage a larger audience.

Commercials that are not too long

Create valuable, short videos that represent your brand. These videos allow you to exhibit your product artistically. The commercial might be motivational, humorous, or emotional. You can currently share a 60-second video on your Instagram feed. It is simple to capture the target audience’s attention with such brief movies. Short movies are also ideal for conveying concise information about your products. The commercial can be shared on Instagram stories, IGTV, or the Instagram timeline.

Specifications of the product

Display your product’s details or a ‘product in action video to demonstrate its functionality. To keep viewers interested, concentrate on only the most vital characteristics. Keep the video informative rather than descriptive. Attention to detail is the secret to making a significant and attractive video. You can embed the product video in the timeline of your brand’s Instagram page for the public to view anytime. The creation of such spontaneous videos garners a lot of attention.

Do-it-yourself tutorials

Creating instructional content with Instagram videos is an effective method to use it. ‘Do it yourself’ or ‘how to’ videos demonstrate how your items work. This helps users comprehend how to use the product. You can also build troubleshooting films for any issue your customer may encounter. The target audience prefers concise films because they receive pertinent information quickly. Create a relationship with your existing clients by sharing such films regularly.

Video from behind the scenes

Customers have gotten fussy when selecting a product, so it is critical to develop a connection with them. You can make behind-the-scenes videos that walk them through product trivia. You may even hold short learning sessions about product usage tips and methods. For example, Sheryl Cole’s fast-forward film about her work will give you an idea. You must be creative and strategic to capture the appropriate moments for your Instagram video.

Instagram Video Stories

Instagram Stories debuted in August 2016. Using stories, you can post photographs or videos with your followers for 24 hours. Because of the limited period, there is a sense of urgency, and people prefer to view the stories as they see one action. You can use accounts to advertise your company in the following ways:

Sharing limited-time offers is a practical approach to attracting customers to your products and services. You can configure the request so that it can only be redeemed during the life of the tale. People will come back for more once they learn about such bargains.

Allow an influencer to take over your Instagram account and post a sneak preview of the products and promotional offers. A familiar face is bound to draw a larger audience.

Instagram Live

The best feature of Instagram is the ability to stream live video. When you go live on Instagram, you will be at the top of your followers’ feeds. As a result, your followers are more likely to interact with your live stream. They can watch your stream even if they aren’t physically present at the event. Product previews, product releases, Q&A sessions, educational streaming, and so on are all ways to engage your online audience. If your event is organized ahead of time, you can promote it via email and other social media sites.

Bring in the creators.

Introduce your personnel who built your products and services to add a personal touch to your narrative. For example, you can ask team members to share their experiences with product development. You can also delegate control of your brand’s Instagram account to your staff for a day.

They can then talk about their jobs and the effort that goes into manufacturing the goods. Employees can even hold a question-and-answer session with the audience to educate them about the product. Such video sessions foster an emotional connection with your target audience and increase the number of views on your Instagram account.


You are taking advantage of a massive opportunity if you utilize Instagram’s power in your digital marketing plan. Instagram’s potential may propel your products to new heights if used correctly. Although there are many ways to use Instagram videos, the above approaches will help you get started. You may also hire social media management companies to help you promote your items by creating excellent video material.

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