Ineos confirms further gross sales location for Australia



Ineos has expanded its vary of service and gross sales factors in Australia earlier than the Grenadier has even touched down.

The corporate has confirmed it’s added McRae Motors in Wodonga to its preliminary record of gross sales and repair brokers, because it gears as much as launch the Grenadier four-wheel drive regionally.

That takes the Australian footprint to 29 websites, a part of a deliberate 200-strong international community in 50 nations by the top of 2022.

Reasonably than a standard franchise mannequin, Ineos can be working utilizing an company enterprise mannequin in Australia.

Its sellers have been dubbed “companions” and are answerable for displaying inventory, dealing with check drives, delivering automobiles to clients, and providing after-sales assist.

Ineos controls stock and pricing, and pays its companions a “straight-forward fee” for gross sales.

The total record of areas (under) features a smattering of city areas, however is concentrated closely on regional areas.

Not solely is that the place Ineos expects a big chunk of its consumers to be primarily based, it’s a part of a push to reassure house owners they’ll have assist if one thing goes unsuitable deep within the wilderness.

Ineos APAC area boss, Justin Hocevar, stated a powerful regional presence alerts to “those that stay within the giant, metropolitan islands on our coast, that after they do journey they’ve acquired entry to the assist they want”.

A part of that can be about having the ability to provide spare elements to house owners rapidly. The primary Ineos international elements warehouse is in Belgium, however the second can be in Melbourne. It’s set to open “very shut” to Ineos’ begin of gross sales.

Past its personal service centres, Ineos says it’s taking an “open supply” strategy to upkeep.

It’s making service manuals and restore info simply accessible, and launching an e-commerce platform that enables impartial mechanics to simply discover and purchase elements.

It’s taken an identical strategy with equipment. Count on to see an announcement on the vary of equipment being provided for the Grenadier past what’s at the moment listed within the model’s configurator within the coming weeks.

“We’ve taken fairly an open-source strategy to partaking with the aftermarket,” Mr Hocevar stated. “We’ve gone to the aftermarket reveals, we’ve spoken to [manufacturers].”

“A few of them we’re within the early days of exchanging agreements the place we are able to present them with CAD information, and we’ve agreed to supply them with early entry to manufacturing [cars] to allow them to do their improvement work,” he defined.

“It’s fairly reverse to the normal manner of claiming ‘properly I’m going to wrap my arms round my OEM vary of equipment and defend that for so long as potential till the aftermarket reacts one or two years after launch’.

“We’re getting on the entrance foot earlier than we even begin promoting,” he stated.

Retail areas

  • Aaron Mind Motors, Shepparton
  • Mackay Metropolis Auto Group, Mackay
  • Armstrong Auto Group, Toowoomba
  • Magic Enterprises, Geraldton
  • Autoworld, Ballarat
  • Magic Enterprises, Perth
  • Brian Hilton Motor Group, Central Coast
  • Noosa Auto Group. Noosa
  • Brighton Automotive Holdings, Melbourne
  • Northstar Mildura Motors, Mildura
  • Buckby Motors, Launceston
  • Pickering’s Auto Group, Townsville
  • Caravana, Brisbane
  • Purnell Motors, Sydney
  • DC Motors, Rockhampton
  • Rex Gorell, Geelong
  • Fraser’s, Newcastle
  • Rolfe Motors, Canberra
  • Fraser’s, Wollongong
  • SLRV Expedition Automobiles, Gold Coast
  • John Oxley Motors, Port Macquarie
  • Tony Leahey Motor Group, Orange
  • JT Fossey, Tamworth
  • Warragul Metropolis Motors, Gippsland
  • Kerry’s Automotive Group, Adelaide
  • Westco Motors, Cairns
  • Kerry’s Automotive Group, Darwin
  • Western Plains Automotive, Dubbo
  • McRae Motors, Wodonga (new)

What’s the Ineos Grenadier?

The Grenadier is the brainchild of Sir Jim Ratcliffe, the British billionaire engineer and chairman of multinational petrochemical large Ineos. No expense has been spared on his ardour venture.

The official story says Ratcliffe was hanging out in London’s Grenadier pub in 2017, bemoaning Land Rover’s resolution to kill the outdated Defender and exchange it with the extra fashionable and splendid new SUV mannequin.

Australia is taken into account internally to be a “core launch market” for the ladder-frame, inflexible axle Grenadier alongside Europe, the US and South Africa, which means locals get the form of precedence entry to automobiles many manufacturers would crave

Manufacturing Grenadiers are going to be constructed at a 210,000 square-metre ex-Mercedes-Benz plant in Hambach, France, that has since been bought by Ineos. Since 2019 the plant has obtained a claimed $770 million in upgrades, funded by each Mercedes-Benz and Ineos.

The bespoke improvement automobiles have been constructed by Magna in Austria, and underwent a broadly lined torture-testing program.

Two physique kinds are being provided in Australia at launch. The Grenadier Utility Wagon is a two-seater with a full-height crash barrier and flat ground that may deal with a typical 1200mm x 800mm Euro pallet. The Station Wagon is a five-seater.

Energy comes from two 3.0-litre inline-six cylinder engines sourced from BMW. The petrol makes 210kW of energy and 450Nm of torque, whereas the diesel makes 183kW and 550Nm.

Each engines come mated to a ZF eight-speed computerized transmission (codenamed 8HP51 for the petrol, 8HP76 for the diesel), with what Ineos calls a brand new “heavy obligation” torque converter.

All Grenadiers come customary with everlasting four-wheel drive (4WD), with low-range accessed by a 2.5:1 Tremec two-speed switch case.

Matching the class-leaders, the Grenadier may even have a 3.5-tonne braked towing capability.

Floor clearance is listed as 264mm, wading depth 800mm, strategy angle 36.3 levels, break over 28.2 levels, and departure angle 36.1 levels. Powder-coated skid plates and a fuel-tank plate are customary.


There’s no haggling, with Ineos utilizing an ‘company mannequin’ with set pricing.

The corporate will management stock and pricing, and pay supplier companions with a “straight-forward fee”, a lot within the model of Mercedes-Benz and Honda.

A deposit cost of $5000 (refundable till the car contract is signed) secures a construct slot.

Grenadier Utility Wagon (two-seat)

  • 2023 Ineos Grenadier Base petrol and diesel: $84,500
  • 2023 Ineos Grenadier Trailmaster petrol and diesel: $95,495
  • 2023 Ineos Grenadier Fieldmaster petrol and diesel: $95,495

Grenadier Station Wagon (five-seat)

  • 2023 Ineos Grenadier Base petrol and diesel: $85,500
  • 2023 Ineos Grenadier Trailmaster petrol and diesel: $96,495
  • 2023 Ineos Grenadier Fieldmaster petrol and diesel: $96,495

All costs exclude on-road prices.

MORE: 2023 Ineos Grenadier price and specs
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MORE: How’s the Ineos Grenadier 4×4’s development tracking?
MORE: 2022 Ineos Grenadier arrives in Australia

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