Goals to Consider When Creating a Marketing Strategy


Setting marketing goals is integral to planning and executing successful marketing campaigns. Goals should be specific, measurable, attainable, relevant, and time-bound to ensure optimal success. Helpful tips for goal based marketing campaigns.

Smart marketing objectives provide your team with the necessary foundation for long-term success.

Increase traffic to your website.

Marketing goals provide the structure necessary for moving through each level of your marketing funnel and developing effective strategies to reach business goals. Various purposes include increasing website traffic via SEO techniques, quality content production, social media ads, or building an email list.

Increased website traffic is a vital metric to gauge the success of your marketing strategies and campaigns. Setting goals to increase website traffic can ensure that content on your site is relevant to those visiting, inviting them to take action on it and increasing conversion rates while decreasing customer acquisition costs, ultimately benefitting both bottom lines and profits.

Convert more website visitors to leads.

Capturing the attention of “fence-sitters” and turning them into leads that your sales team can convert into customers can be challenging, so you must understand what draws visitors to your website – then provide an experience they find beneficial enough to return.

The first step to developing an effective marketing strategy is creating one that meets SMART criteria (Specific, Measurable, Attainable, Realistic, and Time-bound). Doing this will ensure your team’s goals remain focused and realistic; involve everyone in this process so they feel committed and accountable towards achieving their goals.

As one way of increasing conversion rate, exit-intent pop-ups may help. In addition, by encouraging visitors to share their experience on social media and sign up for your mailing list, these strategies may help capture those “fence-sitters” that might otherwise fall through your conversion funnel – this strategy is precious on e-commerce websites that could benefit from more bottom-of-funnel conversions.

Increase sales

Once your marketing team has set clear and measurable goals, the next step is developing campaigns to help achieve them. Ensure your goals are measurable against company goals to inspire action and drive success.

Set marketing initiatives over an extended period to help you meet your SMART goals. Your team should implement these projects to achieve these objectives, which should be included in a cohesive marketing plan for efficient collaboration.

Important goals may seem unachievable and demotivate your team; break them into smaller milestones to keep everyone on the same page and monitor each initiative’s progress closely – course correct if needed using Wrike as project management software, making this easier so everyone remains focused on what matters most – get your free trial of Wrike now to see how saving time and increasing productivity could become a reality!

Increase brand awareness

Marketing campaigns typically aim to drive revenue. The team must convert website visitors into customers through email campaigns, content marketing, and social media promotion.

Establishing clear and specific marketing goals is vital to creating an effective marketing campaign. Measurable goals allow marketing teams to easily keep tabs on progress while meeting their objectives, while attainable ones ensure they can be accomplished during the lifetime of a campaign.

It is beneficial to consult your team members to ensure that your marketing goals are measurable. This will allow them to provide input that ensures your goals are attainable and meet business objectives. Furthermore, setting deadlines helps hold yourself accountable and maintain momentum.

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