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A lot has been mentioned in regards to the large-scale efforts made by Liberty Media to have Formula 1 breach the walls of America’s cultural fortress. Whereas the world championship’s industrial rights holder initiated a multi-platform advertising and marketing and selling blitz, this push is universally related to the Netflix docuseries Drive to Survive. Formulation 1, although, had ambitions to forged an excellent wider internet for potential followers and thought of creating an animated sequence to enchantment to a youthful technology.
As reported by RaceFans, F1’s director of media rights Ian Holmes recalled the idea whereas talking on the BlackBook Motorsport Discussion board in London earlier this week. Holmes mentioned: “Primarily, we wish folks to have interaction with our sport in any method that they wish to. We wish to be certain that our providing is as broad as it may be. Drive to Survive has been a really profitable pillar of that, however we additionally wish to have interaction with youngsters, for instance. We wish to do an animation sequence.”
Not way more is thought about this unpursued idea past Holmes’ remark. It’s not shocking, as a result of youth engagement is an enormous promotional purpose of any main sports activities group, together with Formulation 1. Formally-licensed video video games are normally essentially the most seen facet of those efforts to draw youthful audiences. Formulation 1 has a long-running official sport sequence developed by Codemasters and now revealed by EA Sports activities. An animated sequence would have allowed Formulation 1 to have interaction with an excellent youthful age demographic.
I’m simply going to take a second to say that NASCAR had its personal animated sequence within the early 2000s produced by Saban Leisure. Simply take a second to provide it a glance:
NASCAR Racers didn’t function any of the drivers or groups from the then-Winston Cup Collection. The animated sequence was set in a fictional setting the place NASCAR lately launched a brand new nationwide sequence referred to as the Limitless Division. This Limitless Division was an outlandish racing sequence that featured inside combustion-rocket hybrid automobiles, ridiculous looping circuits, emergency escape-pod autos and ladies drivers within the subject. NASCAR Racers aired for 2 seasons on Fox Youngsters earlier than being canceled in 2001.
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One can solely speculate as to what a Formulation 1 animated sequence would have appeared like and if it could have featured any of the drivers or groups from the world championship. Whereas McLaren’s Tooned shorts provided a peek at what is feasible, an everyday sequence would seemingly differ drastically to be sustainable long-term.
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